Thursday, December 30, 2010

Making Money Through


It looks like Shep Smith isn't the only person on Fox News that was shamed by Jon Stewart into getting a bit tougher on these Republicans for filibustering the first responders bill. Chris Wallace brought up Stewart's interview with first responders to Jon Kyl, and in response we just got more sorry excuses as to why he still would not support the bill.


Kyl Denies Health Care For 9/11 Rescue Workers Because He Doesn’t Want To ‘Hurry’:


Last week, an incensed Jon Stewart invited 9/11 first responders to the Daily Show to offer their thoughts on this callous behavior. “Disgusted” and “hurt” by their actions, the rescue workers admonished Republicans for using the holiday schedule and Senate process as an excuse to block desperately needed help. Recounting their criticism today, Fox News Sunday host Chris Wallace asked Sen. Jon Kyl (R-AZ) why he couldn’t “find a way to give these heroes peace of mind when it comes to health care.” Ignoring their emotional pleas, Kyl insisted that, while he didn’t want to deny care to those who desperately need it, he just refuses to do so “in a hurry”. [...]


Kyl’s excuses fall flat in the face of fact. Any cries for more time ignore that both the Senate and House version of the Zadroga bill have been available to Kyl since 2009. If a year with the text wasn’t enough, Kyl was free to attend the bill’s June 2010 Senate hearing he insists never happened. Had he shown up, he would’ve learned that the bill is very clear on who is eligible for funding. First responders can pursue compensation established by the Zadroga bill to bolster any coverage already received from the current health fund set up in New York City.


As Jon Stewart pointed out earlier this week as well, after refusing to give these first responders health care, none of these birds should ever be allowed by our media to invoke 9-11 for political purposes ever again. Let's hope this thing gets passed despite the continued obstruction by the likes of Kyl and his fellow shameless Republican cohorts.


Transcript via Nexis Lexis.


WALLACE: Joining us now, two Senate leaders, the number two Democrat, Dick Durbin of Illinois, and his Republican counterpart, Jon Kyl of Arizona.


And, Senators, welcome back to "Fox News Sunday."


KYL: Thank you, Chris.


WALLACE: Senators, before we talk about issues that have gotten a lot of attention, I want to ask you about one that hasn't, and let me begin with you, Senator Kyl.


Will you vote this week for the 9/11 bill that would guarantee health care for the first responders who went to Ground Zero?


KYL: I don't know if that bill is going to come before us, but Dick tells me just a moment ago that he thinks that it will. First question is, is it amendable, or is it a take it or leave it proposition? The bill hasn't been through committee. There are problems with it.


And I think the first thing Republicans will ask is do we have a chance to fix any problems that may exist with it. And it's a lot of money, and so I -- my early response is that I am skeptical about that bill.


WALLACE: Senator Durbin, Republicans in addition to Senator Kyl say - - Republican critics say that you're creating a $7 billion entitlement, and that the way you pay for it is a corporate tax increase.


DURBIN: Chris, I can tell you that Senators Kirsten Gillibrand and Chuck Schumer have been working nonstop for the last several weeks with Republicans to try to find the best way to approach this. These first responders literally risked their lives when they went to Ground Zero. They came from all over the United States. And now many of them are struggling with health problems that are clearly directly related to that experience. To turn our backs on these brave people is the wrong thing to do.


Will it cost money? Yes. Is it the right thing to do? Yes. We've got to find a way to fund it that's acceptable to Republicans and Democrats.


WALLACE: Well, but let me ask you about that, Senator Durbin. If this 9/11 bill is so important, why is it that the Democratic- controlled Senate never held a vote on this bill until the lame duck session and that President Obama, the best we can tell, has never said a word about this bill in public?


DURBIN: I can't tell you where the White House stands. I hope they support it. I will just tell you this. This is like an airport that has a runway closed down. We have aircraft stacked up trying to land. We have bills stacked up over the Senate because of the nonstop filibusters that we faced this year.


I wish we could have done things more efficiently and more directly. But we've lurched from one 30-hour delay to another 30-hour delay to more Senate quorums. This Senate could be much more efficient. It should be. And it should be much more bipartisan than this.


WALLACE: Will this bill pass?


DURBIN: I think this bill will pass, and I do believe that Senators Gillibrand and Schumer are working night and day to make that happen.


WALLACE: Senator Kyl, one of your objections is -- he was blaming you for the filibusters. One of your objections is that Harry Reid put too many items on the agenda in this lame duck session.


I want to play what you said and then how one of the first responders who now has cancer reacted. Let's watch.


(BEGIN VIDEO CLIP)


KYL: It is impossible to do all of the things that the majority leader laid out without doing -- frankly, without disrespecting the institution and without disrespecting one of the two holiest of holidays for Christians.


(END VIDEO CLIP)


(BEGIN VIDEO CLIP)


(UNKNOWN): I'm here to say that you won't find a single New York City firefighter who considers it a sign of disrespect to work in a New York City fire house on Christmas Eve or Christmas Day.


(END VIDEO CLIP)


WALLACE: Senator, everyone -- everyone -- praises the first responders as heroes. You say you're skeptical about this bill. Why not find a way to give these heroes peace of mind when it comes to health care?


KYL: Well, first of all, they should have peace of mind when it comes to health care. The question is what and how.


And when you try to do it, as you said in your introduction, in a hurry, in the lame duck session, without a hearing, without understanding what the ramifications are and whether we can amend the bill, you're doing it in the worst way.


For example, there's already been a settlement for a lot of these people, a fund that has been set up for them to receive funding. Will the people that are supporting this legislation be able to participate in that fund? Nobody has been able to say. Why $7 billion? What will the requirements for qualification be for the money?


Nobody wants to deny care to people who -- and by the way, these are primarily people who helped to clean up the site in the aftermath of 9/11, and there weren't adequate precautions taken in some cases to deal with potential health issues. And to the extent that they've become ill, they do need to be taken care of.


It's one thing to make an emotional appeal, to say we need to care for somebody who did something good. It's another to do it in a sensible way. And that's all we're asking for. You bring it up in the lame duck session with no opportunity to amend it, and you're probably going to make bad legislation.


WALLACE: Let me move to...


KYL: All of this could have been done earlier, I might add.




I’ve often wondered if the early Web pioneers had it all to do over again if Web companies would have put less of an emphasis on free.


People have been conditioned against paying for services or content on the Web, and the Web elite only have each other to blame. For all the talk of Web companies getting users first and “figuring out” how to make money later, the only two jaw-droppingly, multi-billion-dollar, innovative new ways to advertise online have been Google’s paid search ads and Groupon’s solution to unlocking local ad dollars on a mass scale. Those who win big–like Google– just perpetuate the cult of free content and services as a way of spoiling would be competitors. Witness a big disconnect between popularity and money. Exhibit A: Yahoo.


As a result, Netflix and Match.com are two of the only companies to have figured out ways to build large, lucrative subscription businesses online. Meanwhile, LinkedIn is one of the only Web 2.0 companies that has created a huge business with a freemium business model.


But on the mobile Web it’s a do-over, and it’s a totally different playbook from FREE! People are conditioned to pay for stuff over phones in a way they aren’t online, and they’re not flinching. According to Citibank’s US Internet Stock 2011 Playbook released today, Apple will generated as much as $2 billion in gross app revenue in 2011. For perspective, that’s about the same size as Citibank’s estimate for the entire online video advertising market next year, nevermind way more people watch YouTube than have an iPhone and it’s been in the cultural zeitgeist longer.


The report also cites Gartner’s estimates that the total app market was around $4 billion in 2010 and should grow to a whopping $27 billion by 2013. The biggest driver is smart phone penetration, the impact of which Citibank compares to the spread of broadband on the computer-based Internet in the early 2000s. Globally, smart phone unit sales grew 53% in 2010, and Citibank expects it to grow 29% in 2011 and stay in the mid-20% growth range through 2013.


Several years ago, it was controversial to say that a fledgling product called Android — not the hyped up purchase of YouTube– would be Google’s best bet at another hit on the scale of paid search. Android is already making $1 billion in revenues with an indirect monetization strategy, and Citibank expects that could double next year– not only eclipsing YouTube but the entire online video category. Now calling Android Google’s future is almost a cliche. Good thing Google hedged its bets.



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Tuesday, December 28, 2010

Free Making Money



There's already a company trying to plant solar panels in highway cloverleafs.


-----------------------

http://republicpropertiescorp.com/about/solar

http://www.cloverleafsolarhighways.com/


Introducing Solar Highways

Republic Cloverleaf Solar is proud to announce its plans to bring a new approach to solar energy in Santa Clara County. Called the Solar Highways, this exciting project will bring solar farms to currently vacant Caltrans land along US Highway 101.

Proposed for seven Caltrans interchanges, the Solar Highways would intermittently stretch 20 miles from Gilroy to San Jose. The solar installations will consist of a 15-megawatt system located on 65 acres of property that will offset over 15,500 metric tons of carbon per year.

The first project of its kind, the Solar Highways will contribute numerous benefits to the community including a new viable renewable energy source, green jobs, revenue for the State of California and significant carbon emission offsets. In fact, this project will offset over two million car miles traveled per year.

The Solar Highways project will become a model for solar energy collection upon its completion. With solar energy a high priority for many key local and state agencies, this project has broad based support from many elected leaders and community organizations.

Reply



Ho! Ho! Ho! And a Merry Christmas to you all!



It's that time of year again and I've been so busy making Xboxes and E-readers and blankets with arms in them that I sometimes forget there are others like me doing good works but who are in need of some help.



These other "Santas" operate on a shoestring and need money to do their kind deeds. Unfortunately they can't do what I do to cover the cost of my operations. (I rent out my North Pole facilities to Superman eleven months of the year for him to use as his Fortress of Solitude.)



So Mrs. Claus, the elves, the reindeer and I are asking if you could make a last minute donation to one of the six worthy organizations I've listed below. Or do it as a gift in someone else's name and make that their Christmas present (thus fewer chimneys for me to go down. I know, I know, stop with the burgers in a donut bun.) These Santas will then turn around and use your money to create gifts greater than anything I could ever make in my workshop.



Here they are:



** The Innocence Project. Hundreds, if not thousands, of Americans sit in prison tonight having been wrongly convicted of a crime. They are 100 percent innocent and the system has the DNA samples to prove it. The Innocence Project is an amazing group that provides free attorneys and researchers who devote their time to freeing these innocent men and women. It's no mistake that human rights groups place the United States on their list of countries who throw the innocent behind bars. No country on earth (including China, with four times the population of the United States) has more people in prison than America. Please give to the Innocence Project so that those who've committed no crime do not spend another night in jail -- and so I don't have to spend so much time on Christmas Eve going through security when I make deliveries to them.



** The Bradley Manning Defense Fund. If I witness a crime while making my rounds on Christmas Eve, and I report it, I'm considered a hero. (Sometimes there's reward money!) Private Bradley Manning of the United States Army allegedly came across video of his fellow soldiers gunning down and killing in cold blood two reporters from Reuters and a group of Iraqis who were civilians. He apparently decided to report this crime to the American people. For this, he has been arrested and thrown into the brig -- where he has sat in tortuous solitary confinement for seven months. He is also believed to be the source of thousands of documents obtained by WikiLeaks which show the disgusting and immoral behavior of your government and Pentagon as they've prosecuted two illegal wars in Iraq and Afghanistan. This is a true travesty taking place and it's being done in your name. Please contribute to his legal defense fund and please send him a holiday card at:



Bradley Manning

c/o Courage to Resist

484 Lake Park Ave #41

Oakland CA 94610

USA



(See BradleyManning.org for how to mail things to him directly.)



** WikiLeaks. What more needs to be said? Frankly, in retrospect I'm GLAD they leaked my 2009 Naughty & Nice list -- especially the parts about the U.S. government. I know that may hurt a bit for those of you who are Americans, but trust me, it's good for you in the long run. What I do foresee in the coming year, though, is a battle for who controls the internet -- and those in power are going to find ways to clamp down and not make it so easy for all of us to share with each other so freely. (Another good group to give to that is helping to keep the internet free is Save the Internet.) From the Iraq War video to the proof that you're backing a corrupt government in Afghanistan to the fabricated cables sent to the Bush State Department from Havana about Mike's movie, WikiLeaks has performed an invaluable service. As long as they don't dig into what my elves do in the 11 months they're on vacation, I'm solidly behind WikiLeaks.



** The Water Project. Over a billion people on this planet have no access to clean drinking water. Approximately 2 million children under age 5 are killed each year worldwide by a water-related disease. This is insane considering we have the technology and the people power to fix this in a very short time period -- if we wanted. The money from just one year of the Iraq War would pretty much take care of it. Sad, isn't it, how we're capable of so much more, of being so much better. The Water Project is a hands-on, boots on the ground organization that's digging wells and getting clean drinking water to the Third World. This is one delivery -- water for a billion people -- that just doesn't fit in my sleigh.



** Park 51 Islamic Community Center ("The Ground Zero Mosque"). Here's a tip: if there's anything that will get you a lump of coal in your stocking, it's hating people based on their race or religion. And I'm sorry to say, folks like that were out in full force this year. They even won themselves an election. Soon they will hold congressional hearings to out America's Kenyan-born Muslim president. (My team's already getting extra coal ready for Christmas 2011.)



Meanwhile in lower Manhattan, a group of people who happen to be Muslim want to build a community center. They asked the Jewish Community Center in Manhattan for help. They helped them. It was so nice it made me think I should branch out into Hanukkah and Ramadan. Then the haters showed up. But I believe Park 51 will win this fight. Please help them.



** Democracy Now. This great daily show presents the news we never get to hear on mainstream radio or TV -- especially at the North Pole, where for some reason the cable system only runs the Hallmark channel and Spike. Amy Goodman and Co. do an incredible job bringing the truth to the American public every morning. I listen to them and I support them. (And I support all efforts for non-profit, community-based radio stations. You can learn more about that movement at Radio for All.)



So give if you can. I know these are tight times for most people and you've got yourselves and your families to take care of. I hope this time of the year is going well for you and if not, then please know that there are many -- including me -- who care about you and yours. Working together, it will get better for everyone.



Finally... those of you who don't have chimneys, could you possibly leave the door open this year? I don't like it any more than you do when I have to break in through your bathroom window.



Happy Christmas to all, and to all a good-night,

Santa (c/o Michael Moore)







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Tagged: airline deregulation, airline industry, airlines, alfred kahn, civil aeronautics board, cornell university, m i economic economic indicators inflation, national news. Related Searches: air travel, airline news, ...

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

The Best of 2010&#39;s Animals in the <b>News</b>

2010 produced many weird, far-out, bizarre photos of people. But let's not forget all of the animals that made headlines over the past 12 months: from a rhino cow, penguin santas and lip-syncing monkey, we offer some of the best.


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Alfred Kahn, &#39;Godfather&#39; of Airline Deregulation, Dies at 93

Tagged: airline deregulation, airline industry, airlines, alfred kahn, civil aeronautics board, cornell university, m i economic economic indicators inflation, national news. Related Searches: air travel, airline news, ...

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

The Best of 2010&#39;s Animals in the <b>News</b>

2010 produced many weird, far-out, bizarre photos of people. But let's not forget all of the animals that made headlines over the past 12 months: from a rhino cow, penguin santas and lip-syncing monkey, we offer some of the best.


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Alfred Kahn, &#39;Godfather&#39; of Airline Deregulation, Dies at 93

Tagged: airline deregulation, airline industry, airlines, alfred kahn, civil aeronautics board, cornell university, m i economic economic indicators inflation, national news. Related Searches: air travel, airline news, ...

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

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2010 produced many weird, far-out, bizarre photos of people. But let's not forget all of the animals that made headlines over the past 12 months: from a rhino cow, penguin santas and lip-syncing monkey, we offer some of the best.


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Alfred Kahn, &#39;Godfather&#39; of Airline Deregulation, Dies at 93

Tagged: airline deregulation, airline industry, airlines, alfred kahn, civil aeronautics board, cornell university, m i economic economic indicators inflation, national news. Related Searches: air travel, airline news, ...

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

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2010 produced many weird, far-out, bizarre photos of people. But let's not forget all of the animals that made headlines over the past 12 months: from a rhino cow, penguin santas and lip-syncing monkey, we offer some of the best.


bench craft company scam

Alfred Kahn, &#39;Godfather&#39; of Airline Deregulation, Dies at 93

Tagged: airline deregulation, airline industry, airlines, alfred kahn, civil aeronautics board, cornell university, m i economic economic indicators inflation, national news. Related Searches: air travel, airline news, ...

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

The Best of 2010&#39;s Animals in the <b>News</b>

2010 produced many weird, far-out, bizarre photos of people. But let's not forget all of the animals that made headlines over the past 12 months: from a rhino cow, penguin santas and lip-syncing monkey, we offer some of the best.


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Thursday, December 23, 2010

Making Free Money Online

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

Non-profit organizations and passionate individuals have found a slew of creative ways to leverage social media and the class='blippr-nobr'>Internetclass="blippr-nobr">Internet to make the world a better place. Online campaigns help provide clean drinking water, food and malaria-preventing bed nets to people who need them.

Creative uses of the web are helping to provide and enhance education. These four projects, for instance, found innovative ways to help build schools through digital campaigns.

1. Epic Change

Epic Change has become a model for raising money using social media. Since 2008, its annual TweetsGiving has asked people to tweet about what they’re thankful for while making a donation. The strategy was so successful that #tweetsgiving became a trending topic on Twitter during the first year’s campaign.

Starting out, the benefactor of TweetsGiving was a school in Tanzania that was founded by Mama Lucky Kamptoni, a passionate local woman who started the school using money she earned from her poultry business (now there are two more benefactors). Epic Change wanted to help her rebuild and expand the school.

The organization also launched To Mama With Love, a website where users can make a donation by creating a “heart space” for a mother they care about. The “heart space” is a collection of photos, videos and words dedicated to that mother. Other people who care about that mother are invited to donate in her honor.

From one of the classrooms that was built using donations from these campaigns, the students now tweet and connect with the rest of the world.

“So often, we hear the stories of children in the so-called ‘developing’ world from the perspective of the media, non-profits or friends who have traveled or volunteered,” explains the Epic Change Blog. “What happens now – when these students can share their own stories, and build relationships with the rest of the world, for themselves? How will the world be different when these children, who live so geographically far away, move into our virtual backyard? What difference will it make in their lives to know that their voices will be heard?”

2. Stillerstrong

When Ben Sitller launched the Stillerstrong campaign on YouTubeclass="blippr-nobr">YouTube, Twitterclass="blippr-nobr">Twitter and a branded website, he did it with a video that poked fun at Lance Armstrong’s Livestrong campaign. It was hard to tell if he was kidding.

But the campaign, which sells Stillerstrong headbands and accepts donations by text message and credit card, has raised about $300,000 to help provide temporary schools for Haitians displaced by January’s earthquake. At the time the campaign was announced, the organization and its partners Causecast and the Global Philanthropy Group were expecting each school to cost between $45,000 and $55,000.

3. TwitChange

Instead of auctioning off celebrity memorabilia to support a charity, TwitChange hosts eBay auctions for celebrity Twitter interaction. The donation’s bidders put down to have a celebrity follow them, retweet their tweet, or mention them in an update. The proceeds go to aHomeInHaiti.org, which will use them to build a home and school for children with disabilities in Haiti.

The first auction in September raised $531,640.25. The website instructs us to “stay tuned for the celebrity tweet auction coming this holiday season.”

4. University of the People

Less of a “campaign” than a full-blown effort to democratize education, University of the People provides tuition-free higher education through an online campus.

Since launching last year, the university has accepted about 700 students from 100 different countries to its three- to four-year programs for business and computer science. Recently the university opened computer centers in Haiti so that students with limited Internet access could enroll in its courses.

“I do believe that if we take the millions of people around the world who could not afford going to university and teach them tuition free, we’re not only changing their lives, and their family’s lives, we also change their communities, their countries,” founder Shai Shai Reshef says. “And if we have a lot of them, we will change the world for a better world.”

Series Supported by Dell The Power To Do More/>

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

More Social Good Resources from Mashable:

- How Online Classrooms Are Helping Haiti Rebuild Its Education System/> - Why Social Media Is Reinventing Activism/> - 5 Creative Social Good Campaigns for the Holiday Season/> - 4 Real Challenges to Crowdsourcing for Social Good/> - 9 Creative Social Good Campaigns Worth Recognizing

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, urbancow

For more Social Good coverage:

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Ok Go Explains There Are Lots Of Ways To Make Money If You Can Get Fans

from the everything's-possible dept

Over the last few years, we've covered many of the moves by the band Ok Go -- to build up a fanbase often with the help of amazingly viral videos, ditch their major record label (EMI), and explore new business model opportunities. In the last few days, two different members of Ok Go explained a bit more of the band's thinking in two separate places, and both are worth reading. First up, we have Tim Nordwind, who did an interview with Hypebot, where he explained the band's general view on file sharing:


Obviously we'd love for anyone who has our music to buy a copy. But again, we're realistic enough to know that most music can be found online for free. And trying to block people's access to it isn't good for bands or music. If music is going to be free, then musicians will simply have to find alternative methods to make a living in the music business. People are spending money on music, but it's on the technology to play it. They spend hundreds of dollars on Ipods, but then fill it with 80 gigs of free music. That's ok, but it's just a different world now, and bands must learn to adjust.

Elsewhere in the interview, he talks about the importance of making fans happy and how the band realizes that there are lots of different ways to make money, rather than just selling music directly:

Our videos have opened up many more opportunities for us to make the things we want to make, and to chase our best and wildest ideas. Yes, we need to figure out how to make a living in a world where people don't buy music anymore. But really, we've been doing that for the last ten years. Things like licensing, touring, merch, and also now making videos through corporate sponsorship have all allowed us to keep the lights on and continue making music.

Separately, last Friday, Damian Kulash wrote a nice writeup in the Wall Street Journal all about how bands can, should and will make money going forward. In many ways the piece reminds me a bit of my future of music business models post from earlier this year -- and Kulash even uses many of the same examples in his article (Corey Smith, Amanda Palmer, Josh Freese, etc.). It's a really worthwhile read as well. He starts by pointing out that for a little over half a century, the record labels had the world convinced that the "music" industry really was just the "recorded music" industry:

For a decade, analysts have been hyperventilating about the demise of the music industry. But music isn't going away. We're just moving out of the brief period--a flash in history's pan--when an artist could expect to make a living selling records alone. Music is as old as humanity itself, and just as difficult to define. It's an ephemeral, temporal and subjective experience.



For several decades, though, from about World War II until sometime in the last 10 years, the recording industry managed to successfully and profitably pin it down to a stable, if circular, definition: Music was recordings of music. Records not only made it possible for musicians to connect with listeners anywhere, at any time, but offered a discrete package for commoditization. It was the perfect bottling of lightning: A powerful experience could be packaged in plastic and then bought and sold like any other commercial product.

But, he notes, that time is now gone, thanks in large part to the internet. But that doesn't mean the music business is in trouble. Just the business of selling recorded music. But there's lots of things musicians can sell. He highlights Corey Smith and Smith's ability to make millions by giving away his music for free, and then touring. But he also points out that touring isn't for everyone. He covers how corporate licensing has become a bigger and bigger opportunity for bands that are getting popular. While he doesn't highlight the specific economics of it, what he's really talking about is that if your band is big, you can sell your fan's attention -- which is something Ok Go has done successfully by getting corporate sponsorship of their videos. As he notes, the sponsors provide more money than the record labels with many fewer strings:

These days, money coming from a record label often comes with more embedded creative restrictions than the marketing dollars of other industries. A record label typically measures success in number of records sold. Outside sponsors, by contrast, tend to take a broader view of success. The measuring stick could be mentions in the press, traffic to a website, email addresses collected or views of online videos. Artists have meaningful, direct, and emotional access to our fans, and at a time when capturing the public's attention is increasingly difficult for the army of competing marketers, that access is a big asset.



...



Now when we need funding for a large project, we look for a sponsor. A couple weeks ago, my band held an eight-mile musical street parade through Los Angeles, courtesy of Range Rover. They brought no cars, signage or branding; they just asked that we credit them in the documentation of it. A few weeks earlier, we released a music video made in partnership with Samsung, and in February, one was underwritten by State Farm.



We had complete creative control in the productions. At the end of each clip we thanked the company involved, and genuinely, because we truly are thankful. We got the money we needed to make what we want, our fans enjoyed our videos for free, and our corporate Medicis got what their marketing departments were after: millions of eyes and goodwill from our fans. While most bands struggle to wrestle modest video budgets from labels that see videos as loss leaders, ours wind up making us a profit.

Of course, that only works if you have a big enough fanbase, but that doesn't mean there aren't things that less well known bands can use to make money as well. He talks about an up-and-coming band in LA that doesn't even have a manager that was able make money:

The unsigned and unmanaged Los Angeles band Killola toured last summer and offered deluxe USB packages that included full albums, live recordings and access to two future private online concerts for $40 per piece. Killola grossed $18,000 and wound up in the black for their tour. Mr. Donnelly says, "I can't imagine they'll be ordering their yacht anytime soon, but traditionally bands at that point in their careers aren't even breaking even on tour."

The point, Kulash, notes, is that there's a lot of things a band can sell, focusing on "selling themselves." And, the thing he doesn't mention is that, when you're focusing on selling the overall experience that is "you" as a musician or a band, it's something that can't be freely copied. People can copy the music all they want, but they can't copy you. "You" are a scarce good that can't be "pirated." That's exactly what more and more musicians are figuring out these days, and it's helping to make many more artists profitable. And, no, it doesn't mean that any artist can make money. But it certainly looks like any artist that understands this can do a hell of a lot better than they would have otherwise, if they just relied on the old way of making money in the music business.



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Wednesday, December 8, 2010

Making Money Web


You wanna know what the mother of all bubbles was? Us. The human race.”


That’s Gordon Gekko in the distinctly-mediocre Wall Street: Money Never Sleeps.


This weekend brought a rush of stories about a “bubble” that may or may not be re-inflating in Silicon Valley. The New York Times kicked it off, venture capitalist Fred Wilson (who is featured prominently in the story) quickly responded, and then Newsweek weighed in just to make sure the “Bubble 2.0″ moniker was secure. Uh oh, right? Not so fast.


One giant nugget of information in the NYT piece (co-written by TechCrunch alum Evelyn Rusli) is a bit buried:


For starters, this is not a stock market bubble. None of the companies are publicly traded.


In other words, if this “bubble” were to pop, it wouldn’t be the mothers and fathers of the world hoping to put their children through school who would be getting screwed. It would be the private investors. It would be a handful of (mostly) rich people who would be out of some of their money.


I suppose the employees of the collapsing startups could also be screwed somewhat. But they’d undoubtedly find work again quickly. And the founders would start new companies. Just like after the first bubble.


Business Insider has a good rundown of the actually public tech companies — you know, the kind mom and pop can and do actually invest in. The consensus there? Pretty wonderful, actually. Not over-the-top outrageous, just very solid for the most part.


Now, that doesn’t mean a “Bubble 2.0″ couldn’t pop and adversely affect the overall ecosystem. In fact, I’m sure it would to some extent, mainly because less money coming in would mean less innovation across the board. But it wouldn’t cause everything to collapse.


We all just lived through a very real bubble. The housing bubble. The results of it popping almost completely brought down not only our own economy, but much of the world’s economy as well. Real people lost their life savings. People went to jail. More people should have been locked up forever. It’s almost insulting to mention this supposed new web bubble in the same breath as that.


Again, this “Bubble 2.0″, if it does exist, is mainly just troublesome for investors. Smaller angel investors, in particular, are getting squeezed out of deals because early stage valuations are getting ridiculously high in some cases.


Undoubtedly it’s true that some of those startups should not be accepting so much money at such valuations, but that’s on them. If they fail, it will be a lesson to other startups. Maybe the motto is: go big and go home (at least in the early stage).


Another underlying current here is that many private investors aren’t comfortable with the state of the startup ecosystem. And yet many of them continue to do deals that they may not be comfortable with. Again, that’s on them. They’re all doing due diligence. If they don’t think a deal is worth it, they obviously shouldn’t do it. But some don’t seem to be able to turn down their name being attached to a high-profile investment — even if projections have it panning out to be a 2x exit. (The horror!)


Maybe some of them would actually be more comfortable investing in what Wilson calls “The Mess“. That is, startups in their awkward years. They’re neither new and sexy nor mature and money-making. Not surprisingly, no one seems to want to invest in those, besides current investors. But maybe those are where some deals are to be found.


In the press, there are two kinds of sexy stories to write: over-exuberance and death. We just got done with a week’s worth of over–exuberance surrounding the Google/Groupon deal. Holy shit, $6 billion dollars for a company that has only really been at it for a little over a year? That’s awesome! Let the good times roll.


The deal ultimately fell apart and in came the death stories. There needs to be balance in the world, after all. We know this just as well as anyone. The $6 billion Groupon deal made web investing as hot as the sun for a few days. And now it’s a bubble.


But wait. “Bubble 2.0″ has existed before. Here it is in 2005 — with Wilson worrying about some of the same things he’s still worried about. And here it is again in 2007 — with John Dvorak worrying that social media among other things would pop the bubble. And wasn’t it for sure a bubble later that year when Microsoft invested in Facebook at a $15 billion valuation? I was sure I heard that over and over and over again. Turns out, that was a pretty damn awesome investment, strategic or not.


There are dozens of other examples as well.


So maybe this is actually “Bubble 4.0″ or “Bubble 5.0″. Or maybe it’s not a big bubble at all. After all, if it pops and gum gets over only a few faces, will anyone do anything other than point and laugh, then go on with their lives?


[image: 20th Century Fox]



Developing for Windows Phone 7, want to make money off of your apps, but don’t want to charge for them or use Silverlight? Microsoft has heard your cries, and to assuage your requests now supports XNA applications with their advertising platform.


The Microsoft ad platform was formerly only functional with mobile applications created using Silverlight. If you are curious about the program itself you can find more information here.


There have been reports today from Windows Phone 7 developers that they are making more money off of free applications than paid applications in the Marketplace, something that Microsoft must already internally know. As we told you just an hour ago, sales data from the app store is weak thus far.


Will this cause a big spur in development for the platform? No, but it can’t hurt to have more options for more people. It’s the first rule of economics all over again, people respond to incentives, and so if Microsoft can create more revenue-positive reasons to write code for WP7, people will.


For now, we leave you with this question: at what point will the WP7 application store be ‘full,’ that is, when will it feel complete? 5,000 applications? 10,000?






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bench craft company scam

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bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

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bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

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bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

Here's an interesting tidbit we can thank jailed WikiLeaks founder Julian Assange for: according to cables included in the recent WikiLeaks document drop, informants have told diplomats at the U.S. Embassy in Saudi Arabia that American ...

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bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

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bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

Here's an interesting tidbit we can thank jailed WikiLeaks founder Julian Assange for: according to cables included in the recent WikiLeaks document drop, informants have told diplomats at the U.S. Embassy in Saudi Arabia that American ...

More App Store <b>News</b>: No Mac App Store Promo Codes, iOS/Mac App <b>...</b>

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Fox <b>News</b> Reporter Warns: The Terrorists Are Watching Us Debate Taxes

Fox News White House correspondent James Rosen detailed the terrorism implications of a tax-cut debate last night, insisting that President Obama's jumbled "negotiate with hostage-takers" metaphor during yesterday's press conference ...


bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

Here's an interesting tidbit we can thank jailed WikiLeaks founder Julian Assange for: according to cables included in the recent WikiLeaks document drop, informants have told diplomats at the U.S. Embassy in Saudi Arabia that American ...

More App Store <b>News</b>: No Mac App Store Promo Codes, iOS/Mac App <b>...</b>

In addition to today's news that promo codes for applications in Apple's iOS App Store are now valid worldwide, several other items of interest related to the iOS and Mac App Stores have surfaced yest.

Fox <b>News</b> Reporter Warns: The Terrorists Are Watching Us Debate Taxes

Fox News White House correspondent James Rosen detailed the terrorism implications of a tax-cut debate last night, insisting that President Obama's jumbled "negotiate with hostage-takers" metaphor during yesterday's press conference ...


bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

Here's an interesting tidbit we can thank jailed WikiLeaks founder Julian Assange for: according to cables included in the recent WikiLeaks document drop, informants have told diplomats at the U.S. Embassy in Saudi Arabia that American ...

More App Store <b>News</b>: No Mac App Store Promo Codes, iOS/Mac App <b>...</b>

In addition to today's news that promo codes for applications in Apple's iOS App Store are now valid worldwide, several other items of interest related to the iOS and Mac App Stores have surfaced yest.

Fox <b>News</b> Reporter Warns: The Terrorists Are Watching Us Debate Taxes

Fox News White House correspondent James Rosen detailed the terrorism implications of a tax-cut debate last night, insisting that President Obama's jumbled "negotiate with hostage-takers" metaphor during yesterday's press conference ...


bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

Here's an interesting tidbit we can thank jailed WikiLeaks founder Julian Assange for: according to cables included in the recent WikiLeaks document drop, informants have told diplomats at the U.S. Embassy in Saudi Arabia that American ...

More App Store <b>News</b>: No Mac App Store Promo Codes, iOS/Mac App <b>...</b>

In addition to today's news that promo codes for applications in Apple's iOS App Store are now valid worldwide, several other items of interest related to the iOS and Mac App Stores have surfaced yest.

Fox <b>News</b> Reporter Warns: The Terrorists Are Watching Us Debate Taxes

Fox News White House correspondent James Rosen detailed the terrorism implications of a tax-cut debate last night, insisting that President Obama's jumbled "negotiate with hostage-takers" metaphor during yesterday's press conference ...


bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

Here's an interesting tidbit we can thank jailed WikiLeaks founder Julian Assange for: according to cables included in the recent WikiLeaks document drop, informants have told diplomats at the U.S. Embassy in Saudi Arabia that American ...

More App Store <b>News</b>: No Mac App Store Promo Codes, iOS/Mac App <b>...</b>

In addition to today's news that promo codes for applications in Apple's iOS App Store are now valid worldwide, several other items of interest related to the iOS and Mac App Stores have surfaced yest.

Fox <b>News</b> Reporter Warns: The Terrorists Are Watching Us Debate Taxes

Fox News White House correspondent James Rosen detailed the terrorism implications of a tax-cut debate last night, insisting that President Obama's jumbled "negotiate with hostage-takers" metaphor during yesterday's press conference ...


bench craft company scam

Saudi Arabia - Fox <b>News</b> - David Letterman | Mediaite

Here's an interesting tidbit we can thank jailed WikiLeaks founder Julian Assange for: according to cables included in the recent WikiLeaks document drop, informants have told diplomats at the U.S. Embassy in Saudi Arabia that American ...

More App Store <b>News</b>: No Mac App Store Promo Codes, iOS/Mac App <b>...</b>

In addition to today's news that promo codes for applications in Apple's iOS App Store are now valid worldwide, several other items of interest related to the iOS and Mac App Stores have surfaced yest.

Fox <b>News</b> Reporter Warns: The Terrorists Are Watching Us Debate Taxes

Fox News White House correspondent James Rosen detailed the terrorism implications of a tax-cut debate last night, insisting that President Obama's jumbled "negotiate with hostage-takers" metaphor during yesterday's press conference ...